Whether the window film industry likes it or not, the consumers increasingly sees window film as part of the green product movement.  They are reacting to the energy saving qualities of window film more than the aesthetic qualities, and the window film industry should embrace this opportunity.

It is nice to see Beakeart Films (SolarGard) join Huper Optik in making the manufacturing of window film a greener industrial process.  Excerpt from the official press release.

Bekaert Specialty Films established an
Environmental Management System (EMS) to ensure the company`s activities and
products have minimal impact on the environment. Bekaert Specialty Films` EMS
helps monitor and improve energy efficiency, resource conservation, waste
management and chemical control. Additionally the EMS aims to:

* Reduce the environmental impact of BSF`s manufacturing operations;
* Improve the work environment and create cross-functional teams that foster
awareness, understanding and responsibility across the organization; and
* Enhance relations with the community, regulators and stakeholders.