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In the middle of a very well written article about keeping cool and lowering energy bills contains 4 paragraphs about window films:

The same holds true with 3M’s Prestige series of performance window films, which preserve the view from inside the home. They allow natural light into the home while blocking up to 97 percent of the sun’s heat.

Prestige comes with a lifetime warranty against bubbling, peeling and color change. It costs about $9 to $11 a square foot, depending

Sun safety should be practiced at all stages in life.  From infants to adults, it has been shown that your risk for skin cancer later in life increases in direct proportion to the amount of sun over-exposure.  Sun safety is especially important for infants and babies whose skin contain just a little melanin, the pigment in the skin that offers protection from the sun.  Without this added layer of protection, the child is much more susceptible to sub burns.  Parents

Readers sometimes write in ask about the differences between static cling film and standard window film.  Here is a comparison of the various factors you should consider when making a decision between the two types of window films.

Solar Heat Rejection Performance

Winner: Regular Window Tint

Static cling film is not as reflective as standard adhesive-based window tint.  This causes heat to be absorbed rather than reflected away from inside the house.  After periods of absorbing heat, sooner or later this heat will

A recent news article titled, Keep your condo cool if you want to garner a sizzling sale price, had me thinking about this comparison between a new air conditioner unit or window tint for a hot room.   Here is an exerpt:

So by now we are all wondering when this heat wave is going to break and give us some relief but for those of you selling, the heat can make your condo feel like a sauna. Here are some

AOL Autos recently wrote up an article about ways to keep your car cool.

Window tinting is very effective in lowering interior temperatures. However, there are different rules regulating window tinting for every state. Some states prohibit tinting of the front windows so police officers can see into a vehicle during a traffic stop. Other states allow tinting, but the degree of tinting is defined, which varies from state to state. So before having your vehicle’s windows tinted, check with

Well written article about low-e window film at grist.org.

The author sidesteps the issue of endorsing the film on home improvement stores in the original question.  Low-E film is a very specific type of window film.  It is best to purchase it from a reputable brand like SolarGard, Llumar, SunTek, etc… rather than using the non-professional brands from home improvement stores.

The article also states:

Low-e films should last about 10-15 years, can save you up to 10 percent of

It is refreshing to see that a company does more than just sell a product. A recent article about Huper Optik who took a change in office space as also an opportunity to establish themselves as a energy efficiency leader.

“This was an opportunity to take an existing space and convert it into a green space, so that we’re not just selling green, but we’re organizationally, and in attitude, green internally,” Nazir says. “We have to live it, rather than

Great signs for window film getting through to a broader audience in this article about a students pursuing a MBA at Climate Corps is evaluating installing window film.

Well, we’re MBA students, so that’s a start. But the bigger issue is that window film is expensive: I have seen estimates ranging from $3 to $12 per square foot (PG&E [PDF] does a good job of providing some ranges).

This can stall the conversation in leased buildings where the tenant pays the

Great article form the Hometown Annapolis newspaper detailing the steps you can take to keep a room cool:

Turn on the ceiling fan
Go from Auto to On for your AC fan only
Apply window film to windows

I agree with all the suggestions; however, I would rank the window film slightly higher to #2.  The reasoning is that the money spent on electricity can never be re-couped.  Whereas the money spent on window film can be earned back within 2-3 years by

This is an excerpt from an excellent and lengthy article in the HeraldTribune.com detailing the various options for protection in hurricane-prone areas.   Often times, readers have the mental image of bulletproof glass in their minds.  They believe that the safety film product can just be added to a window to make it bulletproof.  This is a fallacy.

Window films have long been marketed erroneously for hurricane protection. In 2005, the International Window Film Association sent a notice to the Florida