The IWFA helps highlight and educate the consumer and commercial markets on the merits of window film. This week the highlight is on ultra-violet light during the winter months. The winter sun follows closer to the horizon and is lower angled than the summer months. This effect is more noticeable in northern climes. Harmful ultra-violet radiation directly enters the windows causing fading and discoloration on fabrics and aging on skin.
In northern states, snow on the ground can